Companies Start From Problems, Problems Start From Worldviews

1 min read

The biggest mistake when I tried to start a company was thinking it was about finding a problem. The problem is not having a worldview.

What does it mean to have a worldview? It means you have taste. It doesn't mean you have good taste, just that you can discern when a floating piece of information fits into the "good" or "bad" pile. You have a polarizing take on things.

It means you can try and put a finger on the pulse

Life without a worldview is bland and accepting. If The New York Times Company writes

In contrast, life with a worldview is sharp and stimulating, if slightly wrong. The distinctions a worldview amplifies have to make up for the bias in intake.

I'm not there yet. I can kind of see the substrate in some things, the factors of certain information quanta. But I don't have a strong worldview yet.

And without a strong worldview, any articulation of the future is okay, because you can't strongly articulate the future yet.

Unlike finding a problem, worldviews compound and take time to develop. That's why reading is so important--not reading words, but reading words that help develop a sense of right and left; not the single-page kernels of knowledge GPT'd into paper-wasters.

So the next time I set out to "start a company," (aka, "solve a problem"), I'm going to have a worldview that helps me clearly articulate a vision for the future, and the set of valuable problems are going to fall out of that.

It's similar to being authentic from Naval. But instead of just being authentic, I want to find authenticity for me.

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