Companies Start From Problems, Problems Start From Worldviews
• 1 min readThe biggest mistake when I tried to start a company was thinking it was about finding a problem: the real problem is not having a worldview.
What does it mean to have a worldview? It means being able to partition companies, information, and people into "good" and "bad" piles. It means being a polarizing filter. It is building a collection of scissors.
It faces the contrarian tradeoff: the additional entropy--ideally investable information--of a polarizing worldview must compensate for its errors.
Two examples are Peter Thiel and Balaji Srinivasan, where Peter falls more in the strong-state worldview (Palantir, Anduril), and Balaji falls more in the decentralized tech progressive worldview; their unique perspectives filter the portfolio companies.
I'm not there yet. I can't articulate a vision of the future, which made finding problems hard and finding problems I cared about even harder. Worldview generate problems naturally--the diff between the predicted future and the present--but without one, I found myself grasping.
Unlike finding a problem as a discrete event, worldviews compound and develop with time.
So the next time I set out to "start a company"--"solve a problem someone will pay me for"--I'm going to have a worldview that helps me clearly articulate a vision for the future, and work backwards to concrete problems.
Counterintuitively, this means embracing "filter bubbles" and blocking relentlessly, even though people say this is bad. Mute the world.
The music has stopped, yet the wild narratives are deafening:
— Geoff Lewis (@GeoffLewisOrg) October 25, 2020
Mute the world –
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